Myntra Fashion, part of the Flipkart Group owned by US retailer Walmart, has launched M-Now, a groundbreaking 30-minute delivery service. Initially live in Bengaluru, the feature will soon expand to cities like Mumbai, Delhi, and Pune.
This first-of-its-kind initiative by a global vertical fashion player offers over 10,000 styles across categories, with plans to scale up to 1 lakh styles within 3-4 months. Seamlessly integrated into the Myntra app, M-Now brings collections from top global brands like Vero Moda, Levis’Store, Tommy Hilfiger, and premium beauty brands including Huda Beauty, Bobbi Brown, Forest Essentials, Carolina Herrera, and Dyson etc.
Myntra competes with AMAZON FASHION INDIA, Reliance AJIO.com, and other online retailers to capture India’s booming fashion e-commerce market, which is projected to grow from $16-17 billion today to an estimated $40-45 billion by 2028.
As quick commerce gains momentum in India, Myntra leads the charge, blending speed and style to set new standards in the e-commerce space.
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