Chennai-based D2C kitchenware startup The Indus Valley has successfully raised ₹23.1 crore (approximately $2.7 million) in its Pre-Series A funding round, led by its existing investor DSG Consumer Partners. The funding round will also see participation from White Whale Partners, Rukam Capital, and some angel investors. The funding development was first reported by Entrackr.

The Indus Valley was co-founded in 2016 by Madhumitha U. and Jagadeesh Kumar to create chemical-free, non-toxic cookware. Their products, crafted from iron, cast iron, stainless steel, wood, and clay, are designed to provide a safe and eco-friendly alternative to conventional cookware.

The company has grown its product portfolio to over 250 SKUs, offering everything from pots and pans to idli makers and griddles, and it serves a customer base of over 10 lakh across more than 10,000 pin codes in India.

With fresh capital in hand, The Indus Valley plans to strengthen its market position by enhancing its product offerings, scaling manufacturing capabilities, and expanding its reach further into untapped markets. By leveraging its strong foundation and health-focused mission, the startup is poised to continue capitalizing on the growing demand for eco-friendly cookware in India and beyond.

As the kitchenware industry evolves, The Indus Valley’s journey underscores the power of innovation and sustainability in reshaping traditional household essentials.

Wish you all the best!